Brand Identity
We create deeply meaningful relationships between customers and brands.
Gryphon Design Strategy is a boutique brand strategy and creative agency. We partners with clients in healthcare, technology and lifestyle to create vital brand distinction and visual DNA across all consumer touch-points—print, digital, social and experiential.
We mine the white space that’s essential to brand difference and longevity. Polishing and positioning your brand to stand apart from the rest. In other words “we get you,” and we make sure you’re positioned for growth and affiliation.
Our Clients
Our Services
Brand Strategy + Voice
We support our partners by developing critical brand marketing strategy to enhance their brand presence, message and value proposition.
We arm our clients with the tools for success, employing our experience in healthcare, technology and lifestyle to activate customers, investors and partners.
SERVICES INCLUDE
Brand Marketing Strategy
Brand Positioning
Messaging Architecture
Content Creation
Consumer Insights
Brand Identity
We create unique and relevant brand identity across all customer touch points— print, digital, product and experiential.
Whether you are defining Brand DNA for a new or growing brand, or refreshing your existing positioning, our experienced Brand ID practices can help enhance brand identity, affiliation and activation.
SERVICES INCLUDE
Visual Brand Identity
Logo + Style Guide
Event Design
Marketing Collateral
Sales + Presentation Materials
Digital Strategy + Design
We design and develop beautifully responsive websites and dynamic social media campaigns— engaging and activating your customers.
Working with B2B and B2C we employ global UX/UI insights to bring brands to life. Our passion as creative strategists and brand marketers helps us create seamless integration across all platforms.
SERVICES INCLUDE
Website Design
Website Development
UI + User Experience
Social Media Planning + Design
LinkedIn/ Thought-leadership
Results driven and super- passionate. We love what we do, and it shows.
“Michele is one of the most creative and innovative people I have met in my 20+ year career. She has an incredible eye that leads you to just the right place, time and again. She is a joy to work with and an inspiration for those trying to do something truly original. A unique talent and a lovely person.”
“Michele possesses a highly unique talent for understanding the essence of a client and their company then translating her understanding into a highly effective brand strategy with an emphasis on execution. In my opinion, she and Gryphon are best in class with these capabilities.”
“Michele and the Gryphon team have been ideal partners for RAM Global’s branding and web content needs. Her design work is not only exceptional, it truly reflects us and serves as ready evidence that her capacity to listen and understand is equal to her skill as an artist. Having Gryphon on our side makes it even easier to pivot in response to rapid market changes.”
“Michele is the most talented, versatile, strategic and professional creative director I have ever worked with. Within a very short period of time, she was able to understand our organization, with all its complexities across the healthcare continuum, and deliver a compelling, cohesive and sophisticated set of brand assets that made an immediate impact on the organization. She understands B2B and B2C and can easily translate difficult and complex solutions into visual identities. What’s more, she is an absolute pleasure to work with.”
Let us tell your story